Timothy Maurice Webster Launches Soul to Sole with Mariechan Luiters and Phat Joe
The launch of Soul to Sole: Authentic Branding, to Success & Beyond by Timothy Maurice Webster was certainly an event with pizzaz! A huge crowd of beautiful people, decked out in their finery, gathered at Exclusive Books in Hyde Park on Wednesday night to celebrate the launch of the third book by Webster, a contemporary brand stylist and successful entrepreneur. Apart from books, Webster writes a monthly column for Destiny Magazine, a weekly column for The Star newspaper and appears on the Phat Joe Show on Metro FM, talking about ideas of the soul and introspection.
With Cosmopolitan cocktails and the wine flowing, guests were treated to a routine by the group Themba Interactive, whose slogan is “Initiatives for Life”. They involved the audience by asking what makes them feel good about themselves, and then acting out the various responses, like “My family”, My smile” and “My body”.
Next came singer Mariechan Luiters, from the group Jamali, who sang a Lauren Hill number followed by “Soul to Sole”, especially composed in honour of the occasion.
When Phat Joe took to the podium, he told the audience that he met Webster ten years ago, in his Kaya FM days, and described him as an inspirational and positive influence.
Webster said that with this book he wanted to bring people back to authenticity and bridge the gap between the soul (the inside) and the sole (the outside). He said his inspiration came from the fact that at 21, he was teaching Sunday School while at the same time living a life completely opposite to this. He so wanted to do right and wondered what was wrong with him. He started researching neuroscience to try and understand himself. He described how the pressure on him to be perfect by his very upstanding grandmother put him in chains and also strained his parents’ relationship. He found out that a good friend at school was in fact his brother – unacknowledged because of his grandmother.
Wester said that the social pressures around us often give us no room to manoeuvre. People put on their various personas in life and this often conflicts with the real person inside. The trick is to try to live as yourself and be authentic, and to use this as your personal brand. Marry the truth with the perception. This book was written partly for himself, Webster said, but also for thinkers, those who want to build a brand and make a difference in society.
Asked about the word “brand” and what it means, Webster described it as an evolving term that is relatively new. A personal brand should represent your story and how you can leverage it to pursue your goals. It is important to discover your skills and talents and embrace the concept of “When you grow, I grow” (Ubuntu) and then see how the two can come together to move society forward.