Video: Interview with Tashmia Ismail, Co-author of New Markets, New Mindsets

PolitySA’s Chanel de Bruyn interviewed Tashmia Ismail, who wrote New Markets, New Mindsets: Creating wealth with South Africa’s low-income communities through partnership and innovation along with Nicola Kleyn and Gwen Ansell. Ismail explained the movement towards “co-creation”, where businesses immerse themselves in a market and consult with the community as they build their product or service.

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Book details

• New Markets, New Mindsets: Creating wealth with South Africa’s low-income communities through partnership and innovation by Tashmia Ismail, Nicola Kleyn and Gwen Ansell
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  EAN: 9781920292034
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