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Jacana

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King ADZ Talks Branding, Street Art and The Stuff You Can’t Bottle in Amsterdam

The Stuff You Can\'t BottleIn April, advertising guru King ADZ launched his book The Stuff You Can’t Bottle: Advertising for the Global Youth Market in Amsterdam. After the launch, King ADZ was interviewed on the streetwear store Patta’s blog about how he helped orchestrate graffiti artist Blek Le Rat’s rise to fame, his favourite brands and the future of street style in the age of the internet:

On Friday 5th April Amsterdam was lucky enough to have advertising legend and street culture guru King ADZ give a presentation of his latest book: The Stuff You Can’t Bottle: Advertising for the Global Youth Market. Erik Kessels from the advertising agency KesselsKramer joined King ADZ giving insight into their practice and views on the contemporary youth market, advertising and street culture. If you didn’t make it down to the event on the day, don’t worry, I was lucky enough to get an interview with King ADZ, check it out below.

For the people reading this who don’t already know, can you give an introduction of who you are and what you do?

I am a writer, film-maker, and street middleman – which basically means I’m the conduit between brands and authentic street culture/talent.

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